HOW TO MEASURE

LANDING PAGE

EFFECTIVENESS

ON LANDINGI

A Practical Guide to Implementing Meta Pixel and Google Analytics 4 on Landingi

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Imagine you're running an advertising campaign where you're acquiring audiences for your landing page.

WHY IS EFFECTIVENESS MEASUREMENT CRUCIAL?

• Which ads generate actual conversions and which only empty clicks
• Whether your budget is being allocated to reach the right audiences
• At what point, and why, users leave your page
• What actions to take to improve campaign results

WITHOUT PROPER MEASUREMENTS, YOU DON'T KNOW:

WHO THIS GUIDE IS FOR

Whether you're new to landing pages or optimizing campaigns daily – this guide is for you.

You’ve just set up a complete system for tracking the effectiveness of your landing pages, from high-level conversion goals to subtle on-page behaviors. Meta Pixel helps you optimize ad performance. Google Analytics 4 gives you insight into your broader traffic and engagement. And with Landingi’s EventTracker, you can now see how people actually interact with your page: what they click, how far they scroll, and where they stop.

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